Tokyo,10.0M ～ 13.0M

Main Purpose of Job & Responsibility:

Majorly support brand team for marketing campaign operation and omnichannel strategy and execution (incl. owned media and paid media)


<< Campaign Operation Management >>
Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.

Incl. developing campaign design process & toolkit.

Provide advice / consultation for commercial stakeholders on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and paid medias into the campaign planning process.

Coordinate between brand team, agency, Global Service Center for campaign execution on digital channels.
Support brand team for contents tagging and KPI design for campaign performance measurement.



<< Omni Channel strategy planning & Excellence>>
Develop media strategy and align with global / local brand strategy.

Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.



<< Team Management / Project Management >>
Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.

Manage project and service delivered by external biz partners / vendors and Global Service Center support team.

Budget control incl. team’s OPEX forecasting & execution.

Tokyo,12.0M ～ 14.0M

Purpose of the role:
Understand the overall Environment around Access and Trade in Japan and other countries as well as the company's strategy and pipeline in a mid to long-term perspective.

Act as Project Manager for Trade Strategic Projects including, but not limited to OneTrade (One source of truth around data analytics for Trade) and other Global Trade projects.

Develop and Share overall Trade Strategy internally and externally in alignment with Commercial Team, Market Access Team, Finance Team and others.


Specific requirements and responsibilities include:
Understand the overall Environment around Access and Trade in Japan and other countries as well as the company's strategy and pipeline in a mid to long-term perspective
- Understanding the brand strategy/positioning and NHI Pricing Strategy for inline and pipeline products
- Local environment analysis and identification of win strategy
- Understanding and Exploring of the strength of different wholesalers to strategize new solutions to maximize sales together with relevant groups in Trade Act as Project Manager for Trade Strategic Projects including, but not limited to OneTrade and other Global Trade projects
- Manage strategic projects related to Trade including OneTrade and provide relevant inputs to different stakeholders
- Develop and Share overall Trade Strategy internally and externally in alignment with Commercial Team, Market Access Team, Finance Team and others
- Act as a point of contact to coordinate with other departments including Global Team for adhoc and special projects.

Tokyo,5.5M ～ 9.0M

CS CRM Specialist

Location: Tokyo
Global Job Sub Family: Marketing Operations (Products/Services)
Business Unit: Customer Services
Report to: CS-CRM Manager

Job Requirements

Purpose: To contribute to the continuous sales/revenue growth of customer service in the business line (imaging diagnostic equipment) in charge.
1. Communicate the value of maintenance to customers and achieve a high maintenance contract rate to secure a revenue base.
2. Develop new maintenance and products and lead the growth of the business.

Role Description:

- Develop maintenance plans and products in line with Global's strategy, and develop tactics (including support tools, etc.) to communicate and spread the value of these plans to customers and partners.
- Understand product requirements and specifications from a marketing perspective and contribute to maintenance pricing, product messaging and market positioning, market analysis and competitive transparency.
- When formulating numerical targets and budgets, we estimate the trend in the number of IBs (in operation) and formulate strategies to achieve this. We base our strategies on sales/business line support for in-house renewal of maintenance contracts, support for timely announcements when services end, realization of a high maintenance rate for IBs, and value-added sales.
- Communicate with Global business line personnel to communicate the Japanese market and request appropriate support.
- Localize global materials.
- Agree with the quality/legal team to ensure that we achieve continuous growth while at the same time maintaining integrity and compliance.
- Work cross-functionally with key departments in Japan to ensure the continued growth of the business line.
- Strive to collaborate with global companies that are now part of Siemens Healthineers.

Authority/Responsibility:

- Achieving a high maintenance fastening rate for IBs (in-service equipment)
- Building pricing strategies for maintenance of business lines.
- Work with customer service departments to develop, integrate and implement tools and systems to manage project progress.

Job requisition:

[Required]
- Understanding service business such as maintenance contracts and after-sales service (regardless of industry).
- 3+ years of marketing/CRM experience.
- MS Excel/PPT/Word Intermediate level with practical experience.
- Language: Japanese [Business level (advanced, N1)] & English [Business level (intermediate-advanced, TOEIC 800 or above)].
Be able to smoothly conduct presentations and discussions in English.
A level where you can explain and understand the content required for work to the listener.
- High communication skills (ability to proactively hold discussions across departments).
- Strategic/tactical development ability.
- Experience managing projects.
- Presentation skills (ability to effectively communicate strategies and tactics).

[Preferred]:
- Medical industry trends, medical equipment product knowledge.
- Basic financial knowledge (cash flow, profit margins, sales forecasts, etc.).
- Sales experience in the service business (maintenance contracts, after-sales service, etc.) (3 years or more).
- Field engineer experience (3 years or more).