Senior Brand Manager

Publication date 2024/10/21

Work Location , Expected Annual Income :

Tokyo,12.0M ～ 17.0M

About the Company :

European Global Lead Toy Manufacturing Company

Responsibilities :

■Core Responsibilities
-Develop and execute comprehensive brand strategies to enhance brand equity and drive market share growth.
-Lead cross-functional teams to create and implement marketing campaigns, product launches, and promotional activities.
-Conduct market research and analyze consumer insights to identify trends, opportunities, and competitive landscape.
-Collaborate with product development, sales, and creative teams to ensure brand consistency and alignment across all touchpoints.
-Manage brand budgets and allocate resources effectively.
- Lead the annual media planning by working with APAC region and media agency.
- Lead relationships with external media agency, creative agency and IP partners to generate strong and sustainable consumer demand.
- Be a part of marketing leadership team to lead brand marketing team as senior manager and be responsible for the brand marketing team development with Marketing Director.
-Monitor and report on brand performance metrics, providing actionable insights and recommendations.
-Stay up-to-date with industry trends and best practices to continuously innovate and improve brand strategies.

Benefits :

-確定拠出型年金制度
-各種社会保険完備
-年間休日120日
-有給休暇　初年度15日(入社時期により異なる)
-結婚休暇、慶弔休暇、育児休暇など
-交通費支給(上限5万円/月、車通勤の場合は距離により支給)
-社員食堂、社員割引あり

Required Experience / Abilities / Skills :

- Solid experience in branding and marketing, preferably in the branded goods industry or categories including but not limited to Apparel & Fashion, Retail, Luxury, FMCG, and Sports.
- Strong strategic, digital and well-rounded end-to-end thinking?the ability to translate global or regional strategy into local priorities.
-Strong understanding “Audience First” approaches and had experiences in leading large scale integrated marketing campaigns, digital / social communication, and partnerships / sponsorships.
-Demonstrated results orientation with successful experience in decision making, data centricity, bravery to test hypothesis, a constantly-learning approach, strong analytical and evaluation skills and ability to turn findings into action.
- Strong project management skills; experience working in a very fast paced environment while maintaining acute attention to detail and get things done at high quality.
- Strong collaborator and able to work across various internal functions and external stakeholder.
- Strong verbal and written communication skills in both Japanese (Business level proficiency) and English language to collaborate with colleagues globally.
- Excellent user of MS office tools especially Excel, Word and PowerPoint.

Contact Information :

川崎 麻菜 Mana Kawasaki
Researcher
Food & Beverage and Consumer Goods Team
M: +81 (0)70-1172-3151
E: m-kawasaki@jac-international.jp

JOB ID : IJB2006938