Lifecycle Manager (Coagulation)

Publication date 2025/02/5

Work Location , Expected Annual Income :

Tokyo,8.0M ～ 10.0M

About the Company :

Global Healthcare Company

Responsibilities :

Lifecycle Manager (Coagulation)

Job Description
- Effectively manage the marketing, advertising and promotional activities for the product and ensure that the product is marketed in the best possible way.
Effectively manage product marketing, advertising, and promotional activities, including revenue, sales, profit, and market share targets for both traditional and newer channels (e-commerce).
Achieve short and long term business goals, including revenue, sales, profit, and market share targets for both traditional and modern channels (e-commerce).
- Monitor and manage marketing activities (Above The Line, Below The Line, Digital) within budgetary constraints.
Monitor and manage marketing activities (Above The Line, Below The Line, Digital) within budget and understand the fundamentals of financial performance.
Understand the fundamentals of financial performance. Identify trends and derive appropriate insights from financial data.
Identify trends and derive appropriate insights from financial data.
- Understand the design of market research and its impact on the treatment area. Identify appropriate design approaches to research based on hypotheses and situational constraints
and identify appropriate design approaches to research. Interpret research findings
and derive appropriate insights based on the results
- Identify and analyze product, brand, customer, consumer, and competitive information
Identify and analyze product, brand, customer, consumer, and competitive information and incorporate into brand planning. Ensure that all materials and activities are aligned with and
Ensure that all materials and activities are aligned with the overall strategic plan and implemented accordingly.
- Be familiar with market trends, competition, products, diseases, therapeutic areas, and current research and use this
Be familiar with market trends, competition, products, diseases, therapeutic areas, and the latest research, and use this information to deliver compelling messages to target audiences. Health care business environment, government policy, and the environment for health care.
Understand the healthcare business environment, government policies, distribution channels, and pricing strategies
Brand planning, call center, and productivity of assigned projects
Monitor and report
- Develop annual brand plan including marketing objectives, strategies, advertising and promotions
Develop annual brand plan including marketing objectives, strategy, advertising, and promotions
- Prepare budgets, reports and forecasts in a timely manner
- Participate in annual budget planning and update cycle
- Ensure forecast accuracy and new product launch KPI targets are met
- Ensure that marketing activities comply with legal requirements, ethical standards, company
Ensure that marketing activities comply with legal requirements, ethical standards, company practices and safety procedures through the internal approval process.
- Review complaints and suggestions regarding assigned products and develop action plans to address them.
Develop action plans to address them
- Communicate effectively up and down the line with cross-functional teams
- Other duties as assigned by management.

Application Requirements
Prerequisites
- Bachelor of Science or Bachelor of Science in Marketing, Business Management or
Bachelor's degree or higher in a science or marketing/business management related field.
- At least 3 years of marketing experience in consumer goods, pharmaceutical/medical device, or related field.
- Fluent in Japanese and English (oral and written).


Preferred Requirements
- MNC Pharma or FMCG experience is a plus.
- Experience working in a hospital laboratory environment is a plus.
- Laboratory technician and pharmacist certifications are a plus.

Other Skills and Abilities
- Good communication skills
- Creative problem solving skills
- Customer service skills
- Time management skills
- Ability to work independently and as a team player
- Self-motivated and proactive
- Training Skills
- PC skills: Microsoft Office Application
- Knowledge of Google, Analytic, Adwords, SEO, SEM and social media platforms
Knowledge of Google, Analytic, Adwords, SEO, SEM and social media platform marketing

Location - Tokyo
Employment - Full time

Translated with DeepL.com (free version)

Benefits :

No smoking on company premises

Required Experience / Abilities / Skills :

- Bachelor of Science or Bachelor of Science in Marketing, Business Management or
Bachelor's degree or higher in a science or marketing/business management related field.
- At least 3 years of marketing experience in consumer goods, pharmaceutical/medical device, or related field.
- Fluent in Japanese and English (oral and written).

Contact Information :

Matthews Dunstan (ﾏｼｭｰｽﾞ ﾀﾞﾝｽﾀﾝ)
Healthcare Team, Principal Consultant
JAC International

M: +81 (0)70 3293 2075
E: d-matthews@jac-international.jp

JOB ID : IJB2008035